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What's it about? |
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 This is an excellent
opportunity for business professionals to
create a solid consultancy business tailored
to suit their specific key skills and
expertise.
Most franchise models tie
you in to a “system” or model and force you
to operate to somebody else's rules. A New
Mindset Franchise is different. Yes, there
are some basic principles that we want you
to follow, but they are only things that any
well-run business would do anyway!
We don’t force you to sell
a fixed set of products – you sell what
you’re good at delivering but our Franchise
opportunity helps you to make the sale
easier.
How? We give you the tools we
didn’t have when our business started in
1998 and when we desperately needed to
convince business we were credible. What
tools are we talking about? Well, we didn’t
have customers so we had no case studies or
projects to show other businesses had the
confidence to use us.
We didn’t have professionally
developed business cards, fliers, or a
web site and our stationery packs were non
existent. A bit of a problem when we were
also trying to sell branding and design to
customers! We didn’t have the skills to cold
call effectively and arrange meetings - we
thought it would be easy but soon realised
using scripts and databases was a job for
professionally trained people.
We didn’t have a recognised
name, a client base or any real idea of how
to run a consultancy business.
We developed the New
Mindset Franchise with these issues in mind.
The aim is for you to not be in the position
we were in. We want you to be able to walk
into a meeting with a portfolio of clients,
a strong consultancy brand and wide variety
of special projects which you can show to
give new prospects the confidence they are
dealing with a well established thoroughbred
organisation and not a new
start up . |
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The
Offer |
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Our offer is simple, we
provide:
You may be wondering about
the money by now. Most franchise offers need
a large up front payment often in excess of
£30,000. And then you need to be able to
live for a few months until your franchise
starts generating business, so your initial
outlay may be in excess of £40,000 by the
time you add in all the other costs of
starting up.
Our offer is designed to help
you get off the ground and then pay for your
franchise only as you start generating
sales.
The offer is simple:- All we
ask is an initial fee of £4,995.00 +VAT and
then 8% of your sales for the first two
years. And don’t forget that your initial
fee includes all your stationery, business
cards, telesales, web presence, etc. The
franchise is exclusive to you for a maximum
of 25,000 businesses in your chosen area.
Extra areas can be purchased
in packages of 5,000 businesses at £1,000.
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The
story of our franchise offer..... |
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It seemed such a simple idea.
Why not franchise our business? It’s been
around for years, it works well and nobody
else was offering anything like it. We
decided to go for it and reckoned we’d have
it all sorted “in a couple of months”.
…14 months later… we launched
the New Mindset franchise offer and we
signed up our first deal within two months
of starting. So what happened to our
original plan? Well, we discovered that
putting together a franchise offer isn’t a
simple thing. Just deciding exactly what we
were offering took weeks, and then we had to
work our way through the complexities of
putting together all the paperwork. We spent
months researching other franchise offers,
we argued over the details of our own
proposal, agonised over the fees we would
charge, worried about how we would support
our franchisees and eventually had the
basics sorted.
Each time we thought we had
it all nailed down, somebody would ask “what
about…?” and off we would go again.
Eventually all the questions were answered,
the details tied down and the final offer
could be launched. Even then, we found more
things to think about – and we’re
experienced business consultants!
Finally, after visiting
franchise fairs and investigating all the
options for promoting ourselves, we pressed
the button. And Bingo! We started to get
enquiries. 90% of which were from unsuitable
dreamers…. but we did sign up our first
Franchisee and have many more enquiries to
deal with.
Remember…Franchising is
for the medium to long term, and needs
dedication and effort to make it work. So,
if anyone reading this is thinking of going
down the franchising route spend some time
with the Franchise experts at New Mindset
who have been there and done it and it could
save you an awful lot of pain and time.
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Registered office: New Mindset Limited, 7
Farnborough Road, Southport, Merseyside PR8 3DF
Company No 03558988 |
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